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It's a dog eat dog world, especially at the annual Puppy Bowl.

These competing canines are ready to ruff each other up — admitting playfully — in an event nigh as big equally the homo Super Bowl.

Who cares that the Los Angeles Rams will take on the Cincinnati Bengals? The real focus is on Rob Gronchowski and Ted D. Bear going snout to snout in Sunday's basin game.

The two teams, Ruff and Fluff, are vying for the "Lombarky" trophy, the highest honor of any canine championship.

"It's like a zoo when you lot're watching the Puppy Basin, it's a picayune bit of everything," Puppy Bowl referee Dan Schachner told The Post.

For another year, Martha Stewart and Snoop Dogg will bark the play-past-plays of the slobbery extravaganza.

There's just ane rule in Puppy Basin: drag a toy into the terminate zone to score a touchdown. Any other calls, Schachner added, are made up equally they become.

Moby, the French bulldog from Harley's Haven Dog Rescue in Perkasie, Pennsylvania, is the captain of Team Ruff.

"They're fast and loose rules," he said. "It's kind of crazy, only information technology'southward controlled chaos."

But the furry frenzy isn't merely for laughs. Since the Puppy Bowl'southward cosmos well-nigh two decades ago, the goal hasn't just been to win — the all-time prize is a forever dwelling.

Schachner — who is both a referee and a voice for the precious pooches — said the adoption rate of every Puppy Bowl is 100%, and he hopes they'll meet that goal for the 18th time.

When is the Puppy Bowl?

Watch human'south best friends knuckles it out in Puppy Bowl 18 — a three-hour paws-itively cute bonanza — Sunday, Feb. 13, at two p.one thousand., alee of Super Basin LVI.

What channel is the Puppy Bowl on?

The tail-wagging outcome, which will stream exclusively on discovery+, volition air alive on Brute Planet.

Where is Puppy Basin filmed?

The slobbery showdown takes place at New York Urban center's Geico Stadium, where precious pups from multiple states come together for the ulti-mutt showdown.

puppy bowl contestant — Edge collie Storm is a proud member of Team Fluff.

Unlike the NFL's Super Bowl, the Puppy Bowl actually takes place over the course of a calendar week, to ensure the safe of all animals involved, Schachner said.

There'due south the kitty halftime show, cheerleading troupes made up of farm animals and furry co-referees. In years past, chickens, sloths and skunks take made guest appearances on-screen, but to keep the participants safe, they have to moving-picture show the animals separately.